Fashion's Night Out tonightHere in Las Vegas, the list of participants has grown. For retailers, it means more competition for the night big event, but for the public which means a memorable experience “night”.The Galleria at Sunset is back in the game, but plans to attract experts in Green Valley and Henderson buyers, who prefer not to make the trip to the Strip. Minimanicures addition to complementary and beauty treatments, guests will have the opportunity to meet Gretchen Rossi of “Real Housewives of Orange County”, which will host the evening.
Rossi’s choice made perfect sense to the marketing team of the Galleria. There is only one part of a successful program, but buyers of the mall can probably relate to the television star.
“It’s kind of fashion in the suburbs themselves,” says Heather James, director of marketing at Galleria at Sunset.
Fashion shows will run through the night with the manifestations of style in the middle.
Taking into line with the original intention for the night Wintour fashion (NOF), the Galleria expects to generate enthusiasm for fall fashion.
“I really just want to provide a fun evening that highlights the fashion industry,” says Valera. “We want to give buyers a reason to go on a night that might not be normally.”
Shopping centers in the Gaza hoping to do the same. The shops at the Palazzo has brought celebrity couple Bill and Giuliana Rancic to organize their events. There will be a Q & A with the couple and win a day of shopping and 2,000 pairs. It is not just a call to women buyers, but a call to bring the husband on the trip.
Giuliana and fashion have become well known for her red carpet for E! and her comment on “Fashion Police”. She also has a clothing line coming out in January. For a celebrity fashion associations related to the event high Vegas’ biggest fashion of year to raise awareness even more major retailers in the city.
It does not hurt that she is a fan of staff, either.
“I definitely consider Las Vegas a major player in terms of shopping,” he says. “I do not think I’ve ever taken a trip there without coming home with several shopping bags. From Barneys New York Victoria’s Secret, Vegas has it all.”
Another rookie FNO, crystals in CityCenter, joins the party with a focus on the local. KLAS news anchors Chris Salda? A master of ceremonies and Dayna Roselli night, which includes performances by Nevada Pops and Jazz Trio Los Angeles-based Fitz and Tantrums and Dior makeup tips step by an artist, and repeat the photos directly to Facebook and published Fashion raffles including a dress from Donna Karan Infinite.
The real pride and joy of the night, however, lies in the aspect of charity. Twelve stores in crystals have been associated with 12 different local charities. Tom Ford for Tag Heuer, Smith Center for the Performing Arts Center Lou Ruvo Cleveland Clinic for brain health, crystals FNO expects its efforts while benefiting their brand-name stores and deserving causes Vegas.
Each event must be approved by Vogue magazine to label itself as an official part of the FNO. The night makes a good way to kick off the fall shopping season, but is also validation.
“It’s an honor to be associated with it,” said Judy Stone, marketing director of crystals. “People still have a different image of Las Vegas, so anything in return for which is great.”
Stone also points out that Crystal is a perfect fit for the event as the first 20 pages of the prestigious September issue of Vogue feature ads for retailers to call home Crystals in Las Vegas.
One notable absence will be Wynn Las Vegas and Encore. Both have luxury stores that are centers of power in the fashion industry, but are not taking part this year. The two properties plans to return in 2012.
The Forum Shops at Caesars, however, is back with 75 participating establishments. You will find tarot readings in Chinese Eric Andrew Collection, makeovers in Dior Beauty, facials, fresh and champagne flowing in a lot of other boutiques.
The big event here, however, is the best of Las Vegas design competition again. Matt Goss will announce the winner after a fashion show with designs from three finalists.
More at the Fashion Show Mall, Saks Fifth Avenue has Heidi Cornell Young, Fabulous & broke into the house, and Mercedes Martinez Mix 94.1. Representatives of Chanel accessories and Donna Karan personalize the shopping experience and each department offers a different way to celebrate.
Neiman Marcus and the Make-A-Wish of Southern Nevada to provide a partner for Make-A-Wish VIP room at the Café NM and a fashion show that children make a wish dream of becoming a model of reality. Neimans will also have performances and Kara Ross Zowie Bowie and Roberto Coin trunk shows.
Each shopping place certainly has the appearance of parts covered. But the party become benefits?
“We expect people to come and have a good time,” says Stone of the crystals. “But we hope to come to the store, too. That is our ultimate goal.”